Digital Innovation

I spoke this week at the Digital Innovation Summit in Utrecht. It was a wonderful event with over 100 attendees, including customers, prospects and partners. My speech focused on the experience economy and how the quality and shareability of an experience is a hallmark of good marketing. In the experience economy it’s not about how much you have but how good you have it!

There are many examples of companies like Uber and AirBNB that are not only delivering exceptional technology enabled solutions, they are also leveraging underutilized assets in innovative ways. My charge to the marketers in the audience was that they need to focus on individualized experiences and brand interactions that can be easily shared.

On my blog www.letsgobegreat.com there is a short paper that I wrote if you’re interested in having a more detailed overview of my hypothesis. I continue to focus on more public speaking engagements, building our social network and providing more thought leadership around the experience economy and digital marketing. We are building the marketing engine across the company with a particular emphasis on partner outreach and geographically authentic experiences.

Thanks to Jen Adamski-Torres for getting up at the crack of dawn to live tweet some sketches that linked to my speech. Check them out on Twitter if you are interested.

Feedback

Giving people feedback is one of the most important things we can do in our lives.

One of my favorite books is called The Last Lecture, written by Randy Pausch. For those of you who don’t know the story, after receiving a terminal cancer diagnosis, Randy gives a lecture to his class which is a summary of his life lessons.

I want to share a quote from the book on the importance of feedback. The set up for the quote is that Randy had a very difficult coach and was recounting a conversation he had with an assistant coach…

“Coach Graham rode you pretty hard, didn’t he?” he said. I could barely muster a “yeah.” That’s a good thing,” the assistant told me. When you’re screwing up and nobody says anything to you anymore, it means they’ve given up on you.”

Shortly after I founded the company we started the voice of the culture survey. It was and is an import way to give feedback to me and others within the company. We publish the positive comments every week in the desk of Brad, so that peer recognition remains a pillar of our culture. I review the feedback every week as part of my standard routine.

Internally we also have the thrive review process, monthly one on ones with your manager, Kudos alias and the soon to be rolled out delivery lead feedback system. Externally, for customers and partners we have the customer satisfaction survey, however most customers vote with their wallet and either the business is growing or declining.

If you care about your customer and you care about your employees, you’ll have a company worth caring about. As the first value of our company, this is the definition of success for me. If we do those two things well, the rest will take care of itself. I designed and implemented the feedback loops so I could understand how well we were doing toward our most important goal.

My feedback to you is that not enough people are participating in the voice of the culture survey. If you care about Tahzoo and you want to make the company a better place, then you’ll take the time to give feedback. Consistent and constructive feedback is one of the most important aspects of your job. The only way Tahzoo will be great is if each of us participates in making it great… so next time I say to ‘let’s go be great’, let me and your teammates know what we need to do to get there.

What Is in a Number… 522?

In the United States there are 6.4 million new businesses started each year. A small business is defined as an enterprise with less than 500 employees, with the total number of small business in the US at any one time is around 28 million. Only 50% of new businesses survive more than 5 years and less than a third more than 10 years.

Tahzoo is 6 years old this month and for the third year in a row we are on the Inc. 5000 list! This year we are 522, a really impressive accomplishment when you consider our success against the odds. We have been very fortunate and now we need to be good stewards of our success and continue to build on the foundation that we’ve created.

Our mission is to establish and grow relationships with global customers. As we bring the various service offering to our clients, Staffing, Marketing Consulting and Technology implementations etc.; it’s all in service of toward their digital transformation. Enabling our clients to deliver the best service and the best experience to their customers. As an added bonus, all along the way, our clients get to experience in practice what we preach… that working with Tahzoo means that a bunch of Smart and Happy people will help you be successful.

Thank you everyone, let’s remember why we are here and take a moment to appreciate what we’ve accomplished.

Congratulations, Team Tahzoo!!!