Desk of Brad

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Evolving Our Business

“Learning experiences are like journeys. The journey starts where the learning is now, and ends when the learner is successful. The end of the journey isn’t knowing more, it’s doing more.” –  Julie Dirksen  Our business is changing. We are zeroing in on delivering contextually appropriate content and personalized experiences as our core value proposition. As I […]

In Search of Bernbach

“One way to meet new people is to listen more carefully to the people you see every day.” – Robert Brault  As I sat on an airplane and came across an Ad Age ‘interview’ of advertising legend Bill Bernbach, the thought crossed my mind, ‘How would one respond to these questions in the context of […]

Expertise and Career Growth

 “Employee engagement is strongly connected to business outcomes essential to an organization’s financial success, such as productivity, profitability and customer engagement. Engaged employees drive the innovation, growth and revenue that their companies need.” – Amy Adkins (Gallup 2015)  Expertise…   “The discipline of writing something down is the first step toward making it happen.” – Lee […]

Tahzoo 2017 Strategic Direction

“Statistical thinking will one day be as necessary a qualification for efficient citizenship as the ability to read and write.” – H.G. Wells  A few weeks ago, I wrote out our mission for 2017 in the Desk of Brad. I thought I’d send it out as a reminder and a pretext for our focus going […]

Happy New Year

I am excited for the new year… I am still in a California state of mind so please enjoy the analogy. When there is a storm in the Pacific, it generates a swell – the waves begin to get larger over the duration of the storm and then gradually subside to normal levels. When you’d […]

Surfing, and Making It Better

I spent the evening with an old friend last night, someone who has been like a second father to me. Rick and Jan took me in as a teenager and were instrumental in shaping who I am today. Rick is a remarkable man, he has four undergraduate degrees, two masters and two PHDs, not all […]

Leaders in Experience, Design, and Delivery

“If you would attain to what you are not yet, you must always be displeased by what you are. For where you are pleased with yourself there you have remained. Keep adding, keep walking, keep advancing.” – Saint Augustine  Hi Everyone,  My challenge to each of you is to make Tahzoo a recognized leader in Experience Design and […]

The Power of a Network

“To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust.” – George Ross  I recently had the pleasure of being interviewed for the B2B Growth Show, where we discussed 3 Things […]

Persistence

I’ve just finished a wonderful book called Smarter Faster Better by Charles Duhigg. He spends most of the book articulating how to be more efficient and effective in your life. The book details the psychology and cognitive science around motivation and achievement. Many of the techniques and mental models that are described are habits that […]

The Culture of Experience

The culture of customer experience is upon us… although very nascent, while there have been a few companies grounded in customer service over the last 20 years they are outliers and not the norm. Most large companies are organized to serve themselves while providing a service or product to the market. Typically, one part of […]