For you and I as individuals, the Experience Effect means we will increasingly define our experience by our ability to share them with our families, with our friends and with the world.

The Experience Effect

The Experience Effect is changing how we do business. This is where Tahzoo comes in. No longer does one-size-fits-all content suffice. Today’s leading businesses need to consider everything they do in terms of “The Experience.” This goes for every company I know. If you make three-dimensional products; good for you, but that product is an experience. Look to the iPhone for inspiration, it’s as much an experience as a phone. If you provide a service, even better.

We live in a service economy. Services are experiences, too. Technology has allowed us the privilege of learning what our customers want, need and desire and we can use that information and some pretty remarkable technologies to meet them on their terms. We can speak to them in their language and we can treat them to experiences they really care about. This is what the customer experience is meant to be.

For you and I as individuals, the Experience Effect means we will increasingly define our experience by our ability to share them with our families, with our friends and with the world. For the businesses of the world, the Experience Economy will mean understanding that no matter what product or service we deliver, we are ultimately delivering an experience, some make that experience something different, something memorable. And lastly, companies must be honest and truthful about the experiences they create. Only when experiences are sharable, different and authentic can they truly transcend.

The Experience Economy is real and it is changing the world. It has already altered every business on the planet and it will continue to do. Now, more than ever, the quality of what we experience is more valuable than the quantity of what we own.

Let’s use that knowledge—and this moment in time—to change the world.

Brad

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