The Power of a Smile…

Have you ever noticed that a smile from someone can just make your day?

When I was a phone operator at Nordstrom (I’ve had almost every job at Nordstrom), we used to talk about having a smile in your voice when you answered the phone. Have you ever noticed how much more approachable a friendly voice is rather than a grumpy tone? I personally want to talk to a happy person, don’t you? 

When I was a young manager at Nordstrom, I would walk the floor every morning and consider how to reorganize the floor to increase sales, merchandizing based on the day, the weather or hot products, etc. One day my store manager walked up to me and said, “what’s wrong?” I was surprised… and she said, “you look angry.” I was not angry, just focused. I realized when I concentrate, when I’m focused, I don’t always smile because I’m thinking about things. It was a lesson learned for me and a reminder of the importance of smiling. 

In our business, as a consultant, our clients are looking to us to give them the ideas and the energy to change. To preserve through difficult transitions, to be open minded about new approaches and new opportunities. No matter how compelling your argument, no matter how sound your reasons, absolutely nothing starts a conversation off better than a smile. So even when you’re busy, even when you’re concentrating and especially when you’re with a client, remember to smile. 

Have a smile on your face, a smile in your voice and use your smile to brighten someone’s day. 

Let’s go be great!
Brad 

Brad Heidemann

Author: Brad Heidemann

As CEO, Brad Heidemann drives the strategic vision for Tahzoo and directs the overall planning and execution of the business. He has grown the company from a few employees and some great ideas to an agency that serves the Fortune 500, maintaining offices from Amsterdam to Seattle.