If you go looking for a friend, you’re going to find they’re very scarce. If you go out to be a friend, you’ll find them everywhere. - Zig Ziglar

The Present

One of my favorite books to give is called The Precious Present by Spencer Johnson. Think of the title of the book as a riddle.

I had dinner last night with an old friend and we were talking about building relationships with customers. I’ve known some of my customers for years, and many of them have become good friends. There is a great Zig Ziglar quote, “If you go looking for a friend, you’re going to find they’re very scarce. If you go out to be a friend, you’ll find them everywhere.”

When you call a customer and say, “Hello, how are you?”, listen – really listen… If you can understand what may be happening for them, you can be a sympathetic ear or you might be able to help. All too often, greetings are treated as a ritual and not a real offer to connect, or, said differently, to be present. Go be a good friend to others and they will return the favor.

If you’d like a copy of the book as always, please let me know.

Thanks,
Brad

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