My first real job was working at Nordstrom, when I was 15 years old. At that time, they only had 7 stores and the beginning of what would become a nationally recognized reputation for great customer service. I grew up at Nordstrom, and in many ways much of how I approach business is a byproduct of the experiences and lessons I learned while working there. So, flash forward a few years, well more than a few … I am running a digital agency that builds branded digital experiences for our clients. We focus on helping our clients create engagement by delivering personalized experiences on any device, in any format, on demand.
At Nordstrom we believed in personal service … we paid attention to you, said hello, created a pleasant environment, and worked hard to make sure you found what you were looking for. It’s a pretty simple approach to making clients happy and building lasting relationships. There are many stories about the legendary customer service, but I’ll save them for another time. Tahzoo is a service driven organization and we believe that if you take care of the client and you take care of the customers, you’ll have a company worth caring about.
I’ve started this blog to discuss how we think and approach building engagement on behalf of our clients. Simply put, just because your experience is online doesn’t mean it can’t be a personal, pleasant and a satisfying experience. I’ll spend the next few months discussing how technology innovations, when applied to the marketing function, are creating a new world of possibility for building customer connections. Most people who know me, know I like to debate so don’t be shy with your comments: good, bad or indifferent.