Desk of Brad


Life is a Marathon

“Always dream and shoot higher than you know you can do. Do not bother just to be better than your contemporaries or predecessors. Try to be better than yourself.”

– William Faulkner

Hi Everyone,

I often write that “life is a marathon not a sprint”, 2021 put a fine point on that notion. Tahzoo is almost 12 years in the making, many good years, some challenges and some ups and downs, but it’s my life’s work. I will say unequivocally, this last year was the most difficult for me. I am proud of what we accomplished and how we conducted ourselves. We navigated some big obstacles and people pulled together. We finished 2021 at lot stronger than we began.

Many of you showed real leadership this year, stepping up and coming into your own. Half of leadership is just showing up with a good attitude, the other half is hard work. It’s been nice to see the maturity and growth within the company. Thank you for all your hard work and determination in the face of change and uncertainty. You are part of a team, that to achieve excellence requires great communication and a passion for solving client problems. We made many improvements at the account team level, the focus on solving tame problems, improving communication and being more honest with one another. We will continue to drive these ideals into next year.  

2022 will be a transformational year. Our clients need data driven content solutions. A great customer experience is predicated on outstanding design coupled with systems that automagically deliver the right content at the right moment. Easier said than done, however the technology is finally available to accomplish our founding mission … true personalization on a global scale. I am very excited about what that means for our business, our clients, and each of you.

We were wildly successful because we cornered and led a market segment, SDL, and global CMS solutions. Moving into 2022, we’ll need to become the world’s best firm at integrating the Semantic web, NSQL databases, Ontological Search, Structured content, Personalization engines on top of a headless CMS and some kickass creative design. That’s a mouthful to say and a lot of technology to be integrated and we are just the right type of people and the right firm to become the market leaders in this segment.

I’ve decided my goal for 2022 is to “Sell and Celebrate More!” I am planning on spending more time with our clients and prospects laying out the vision of Tahzoo and how we can impact their business. That will be the selling part. One of my favorite things is helping a client understand the art of the possible and seeing the lightbulbs go on in their eyes. The celebrating for me will be working with each of you, seeing our market leading solutions launched, and improving our clients’ business.

I wish each of you a safe, healthy, and happy new year!!!

Let’s go be great!