“Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.”
– Margaret Thatcher
We launched our first Software as a Service (SaaS) product! MarketerCX is a fully implemented version of our Enterprise Marketing Platform, pre-configured to meet the needs of marketers wanting to launch campaigns, manage assets, and deliver personalized experiences. The idea being, that we can help a client quickly execute campaigns and deliver a personalized experience.
The platform includes Marketing Resource Management (MRM), Marketing Automation (Email Marketing), Digital Asset Management (DAM), Analytics, and reporting. We will be adding to the platform over the coming months to include the MarkLogic product for a 360 view of the customer and ERSI for spatial data analysis.
We are addressing department needs with this offering. We see this as a beachhead into Fortune 500 clients which we can grow into full enterprise implementations over time. It provides us an opportunity to demonstrate the value of an integrated platform and Tahzoo’s ability to drive personalized experiences.
We will be teaming with Microsoft and Aprimo to take this product to market. We already have a small pipeline of customers who are interested in the product. I am excited about this new offering and I want to give a big shout out to Don Low, Bryan Fitch, and John Kottcamp for pulling the marketing together.
On a side note, have a great 4th of July!