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Desk of Brad

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Desk of Brad

Brad Heidemann, CEO, Tahzoo

Tag: customer experience

Relationship-Based Business

May 17, 2022 by Brad Heidemann

“Be at war with your vices, at peace with your neighbors, and let every new year find you a better man.”  -Benjamin Franklin  We are moving into our 10th year of being in business. It’s an exciting milestone and as I reflect on the last ten years; I am so proud of what we have …

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Leading a Digital Revolution

May 10, 2022 by Brad Heidemann

“We all get the exact same 365 days. The only difference is what we do with them.” —Hillary DePiano  Cheers to 2020!   We are all on a personal journey with lessons to be learned, challenges to be overcome and joys to be remembered. I find this time of year brimming with reflections and ideas about next …

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Personalization in a B2B World

May 17, 2022 by Brad Heidemann

“Hire character. Train skill.” -Peter Schutz  In a real-world setting, a good salesperson would size-up a new prospect walking in the door and within seconds begin to tailor the conversation to that person’s needs. In the digital world of eCommerce and automated marketing, the union of data and content management technologies is allowing companies to replicate that …

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The Culture of Experience

May 11, 2022 by Brad Heidemann

The culture of customer experience is upon us… although very nascent, while there have been a few companies grounded in customer service over the last 20 years they are outliers and not the norm. Most large companies are organized to serve themselves while providing a service or product to the market. Typically, one part of …

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Where are we going?

May 17, 2022 by Brad Heidemann

“Life is really simple, but we insist on making it complicated.”    – Confucius  Where are we going?    We are going to be a world-class Customer Experience Agency.  I get asked a lot about the strategic direction of the company. I am working on our 2017 plan which I am excited to roll out to all of …

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The Experience Economy: Part 1

May 11, 2022 by Brad Heidemann

I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got …

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Leadership for May

May 11, 2022 by Brad Heidemann

Team Tahzoo,  I’ve been thinking a lot about May’s theme, leadership. I have found myself at different points in my career where the leadership of others has been most impactful. And what I’ve learned from those impactful moments is that the best sign of leadership is when it is shown, not just a tag line. …

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