Why Tahzoo?
Hi Everyone, One of the reasons I picked the name Tahzoo was because it didn’t mean anything, the way I figured it, was that you never know how things might evolve. If I had named Tahzoo, Brad’s Digital Marketing Agency, we’d always be limited in our opportunity to grow and expand. We certainly couldn’t then become a […]
Where We are Headed
Dear Tahzoo, I’ve spent much of the last year writing to you about change, I’d like to touch on where we are headed. Every company evolves over time. We started out as an SDL Tridion Sites shop and grew from there into other aspects of the enterprise marketing platform. We have always “pitched” personalization […]
Placing Yourself In Your Customer’s Shoes, Again
Hi Everyone, I’ve been thinking about how COVID is forcing change economically, socially, and culturally. We all wrestle with change, sometimes we embrace it and other times we fear it. What is unique about the COVID situation is the change that is required isn’t always obvious. I was interviewed for a podcast yesterday, mostly about digital […]
Relationship-Based Business
“Be at war with your vices, at peace with your neighbors, and let every new year find you a better man.” – Benjamin Franklin We are moving into our 10th year of being in business. It’s an exciting milestone and as I reflect on the last ten years; I am so proud of what we […]
Leading a Digital Revolution
“We all get the exact same 365 days. The only difference is what we do with them.” — Hillary DePiano Cheers to 2020! We are all on a personal journey with lessons to be learned, challenges to be overcome and joys to be remembered. I find this time of year brimming with reflections and ideas about […]
Personalization in a B2B World
“Hire character. Train skill.” – Peter Schutz In a real-world setting, a good salesperson would size-up a new prospect walking in the door and within seconds begin to tailor the conversation to that person’s needs. In the digital world of eCommerce and automated marketing, the union of data and content management technologies is allowing companies to replicate […]
The Culture of Experience
The culture of customer experience is upon us… although very nascent, while there have been a few companies grounded in customer service over the last 20 years they are outliers and not the norm. Most large companies are organized to serve themselves while providing a service or product to the market. Typically, one part of […]
Where are we going?
“Life is really simple, but we insist on making it complicated.” – Confucius We are going to be a world-class Customer Experience Agency. I get asked a lot about the strategic direction of the company. I am working on our 2017 plan which I am excited to roll out to all of you in the next […]
The Experience Economy: Part 1
I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got […]
Leadership for May
Team Tahzoo, I’ve been thinking a lot about May’s theme, leadership. I have found myself at different points in my career where the leadership of others has been most impactful. And what I’ve learned from those impactful moments is that the best sign of leadership is when it is shown, not just a tag line. […]