The Next Big Idea
“Growth is painful. Change is painful. But nothing is a painful as staying stuck somewhere you don’t belong.” – Mandy Hale Hi Everyone, When we started Tahzoo, our tag line was Tahzoo “Driven by big ideas”. It was a way for us to communicate our ambition and the impact we expected to have on behalf of our clients. Aspirational for sure […]
The Tahzoo Difference in Data Services
“Genius might be the ability to say a profound thing in a simple way.” – Charles Bukowski You can barely go a day in the news cycle and not hear a story about Data. For the past 5 or 6 years, we have been pursuing the integration of data into our service offering. Not just […]
Data Science
“Our ability to do great things with data will make a real difference in every aspect of our lives.” – Jennifer Pahlka Traditionally, advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an […]
Customers, Content, and Context
“All progress takes place outside the comfort zone.” – Michael John Bobak If I knew everything you ever posted… if I knew every piece of content you ever consumed… would I know you? Humans are fascinating creatures; we have belief systems and values that manifest differently in various contexts. When presented with similar problems, how you […]
What’s In A Fitbit
Since receiving a Fitbit Charge 2 for my birthday, I’ve been wearing it every day for a month now, and I’m fascinated with what I’ve learned. The Charge Two tracks heart rate, sleep patterns, the number of steps taken, estimates the number of calories burned each day, and so much more. The device even reminds […]
The Myth of A/B testing
“The journey is the reward.” – Peter M. Senge Let us now praise famous data scientists Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being […]
The Tahzoo Customer Experience
In my meeting with our client, I discussed this scenario as an example of how we have to understand consumers in context. Consumers have different patterns of behavior depending on if they are buying for their son or daughter. Hypothetically the customer, (let’s call him Jason) buys lots of products from this retailer both in-store […]