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Desk of Brad

Brad Heidemann, CEO, Tahzoo

Tag: Digital evolution

Software is magic

May 17, 2022 by Brad Heidemann

“If everyone is moving forward together, then success takes care of itself.”  – Henry Ford  Hi Everyone,  Well, we’re a few weeks into the shelter-in-place orders around the country. I know many of us are getting a bit stir crazy and absorbing all the challenges of working at home, I just want to say thank you. …

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The Next Big Idea

May 17, 2022 by Brad Heidemann

“Growth is painful. Change is painful. But nothing is a painful as staying stuck somewhere you don’t belong.”  – Mandy Hale  Hi Everyone,   When we started Tahzoo, our tag line was Tahzoo “Driven by big ideas”. It was a way for us to communicate our ambition and the impact we expected to have on behalf of our clients. Aspirational for sure …

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Wave of Technology Advancement

May 10, 2022 by Brad Heidemann

“Time is non-refundable, use it with intention.” -Unknown Author

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What We Can Learn About Content From Fidel Castro

May 17, 2022 by Brad Heidemann

“Optimism is the faith that leads to achievement”  -Helen Keller  Next week, I will be Keynoting the SDL Connect conference in Santa Clara. I will be speaking about Language as the third pillar of data required to create and deliver personalized customer experiences. We are expecting a large audience with representation from many Fortune 500 …

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The Tahzoo Difference in Data Services

May 17, 2022 by Brad Heidemann

“Genius might be the ability to say a profound thing in a simple way.”  -Charles Bukowski  You can barely go a day in the news cycle and not hear a story about Data. For the past 5 or 6 years, we have been pursuing the integration of data into our service offering. Not just analytics …

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Evolutionary Thinking, Revolutionary Results

May 17, 2022 by Brad Heidemann

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do …

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The Enterprise Marketing Platform

May 11, 2022 by Brad Heidemann

According to Forbes Magazine, Chief Marketing Officers will spend $32.8 Billion on marketing technology by 2018, reaching a compound annual growth rate (CAGR) of 12.4%.  From 2014 to 2018, marketing technology spending will reach $130B for the 5-year period.  While I was Microsoft, I saw several big technology waves, the rise of personal computing, the …

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