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Desk of Brad

Brad Heidemann, CEO, Tahzoo

Tag: digital revolution

Be Interesting by First, Being Interested

May 17, 2022 by Brad Heidemann

“Be fast, be first, but never be alone. Nothing can replace the value of teamwork.”  – Farshad Asl  Hi Everyone,   I wanted to say thank you for all the feedback and thoughtfulness I received from many of you regarding last week’s Desk of Brad. Indeed, we are at the threshold of some very interesting times. Keep the …

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People, Processes, and Technology

May 17, 2022 by Brad Heidemann

“I believe in these guys and they believe in each other. The biggest thing for us is never quit.”  -Washington Nationals manager Dave Martinez  All of our engagements are about three distinct areas of organizations; people, processes, and technology. Our clients hire us to work through all of those dimensions to achieve a business objective.   In that context, I want to …

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Content is the Missing Third Data Source

May 17, 2022 by Brad Heidemann

“No matter what people tell you, words and ideas can change the world.”  -Robin Williams  Hopefully, all of you have a fond memory of an English teacher who taught you the joy of great literature. For me, it was Mrs. Moore. She asked us to read Paradise Lost by Milton, it was and still is …

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The Experience Economy: Part 3

May 11, 2022 by Brad Heidemann

This concept of the experience economy I have been talking about for the past two weeks is a fundamental shift in the American system of values. People no longer care what goods you have; they care how good you have it. This is not just my speculation. It’s been documented scientifically. There is a large …

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The Experience Economy: Part 2

May 11, 2022 by Brad Heidemann

Consumerism is Dead So, I’ve been thinking a lot about this word “experience.” It got me wondering, where does this focus on experience come from? Though it’s clearly been around for a long time, it’s only recently become an object of intense focus. Think back to the era of great American consumerism—the 1950s through the …

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