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Desk of Brad

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Desk of Brad

Brad Heidemann, CEO, Tahzoo

Tag: performance metric

Opportunities

May 11, 2022 by Brad Heidemann

“Don’t look for opportunities to compare yourself to others, but look for opportunities to learn the best quality of every person you meet.” I wrote this down one day when I was a young manager at Nordstrom. I had created my own personal scorecard for how I was doing in my job – call it …

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What’s In A Fitbit

May 11, 2022 by Brad Heidemann

Since receiving a Fitbit Charge 2 for my birthday, I’ve been wearing it every day for a month now, and I’m fascinated with what I’ve learned. The Charge Two tracks heart rate, sleep patterns, the number of steps taken, estimates the number of calories burned each day, and so much more. The device even reminds …

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Feedback

May 11, 2022 by Brad Heidemann

Giving people feedback is one of the most important things we can do in our lives. One of my favorite books is called The Last Lecture, written by Randy Pausch. For those of you who don’t know the story, after receiving a terminal cancer diagnosis, Randy gives a lecture to his class which is a …

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The Myth of A/B testing

May 17, 2022 by Brad Heidemann

“The journey is the reward” – Peter M. Senge  The Myth of A/B Testing- Let us now praise famous data scientists  Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have …

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Measurement

May 11, 2022 by Brad Heidemann

How should I measure you? I have been working on how we make decisions at Tahzoo. I have spent the last couple of months observing the criteria around decision making at all levels in the company. It’s been an insightful and profound experience. I would like to share some of my insight with you and …

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