Desk of Brad

Data Science

“Our ability to do great things with data will make a real difference in every aspect of our lives.” – Jennifer Pahlka  Traditionally, advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an […]

The Importance of Personalization

I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers: […]

The Experience Effect

The Experience Effect is changing how we do business. This is where Tahzoo comes in. No longer does one-size-fits-all content suffice. Today’s leading businesses need to consider everything they do in terms of “The Experience.” This goes for every company I know. If you make three-dimensional products; good for you, but that product is an […]

Transforming Experiences

When we started the company, our tagline was ‘Driven by Big Ideas’… As I mentioned earlier, we live in a time of unparalleled change and opportunity. The signs of economic turmoil are ever-present, and it’s because the way in which business is conducted is changing. Over the course of history, during these transitions, companies that […]

Customers, Content, and Context

“All progress takes place outside the comfort zone.”  – Michael John Bobak  If I knew everything you ever posted… if I knew every piece of content you ever consumed… would I know you?  Humans are fascinating creatures; we have belief systems and values that manifest differently in various contexts. When presented with similar problems, how you […]


As our Innovation Day (Innovatiedag Herfst 2016) events draw to a close this week, I’m proud to see the strong spirit of innovation clearly evident in our Tahzoo family. I’d like to thank the attendees, presenters, planners, and all of the hackathon participants who contributed to this successful event. This is a perfect time to […]

Our Mission

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”               – Mark Twain  Our Inspiration, Our Values, Our Mission…  This is the last of my three-part return […]

Tahzoo’s Customer Experience 

I was listening to an old interview with Steve Jobs today, he was discussing the process of product development and how he’s learned over the years to start with the customer experience in mind rather than the technology. I was again struck by his passion to deliver a phenomenal experience to his customers. I have […]

Virgin Atlantic Takeaways

“Love all, trust a few, do wrong to none.” –  William Shakespeare, All’s Well That Ends Well  I had the great pleasure of spending Tuesday afternoon with Richard Branson (Virgin Group) and Kevin Plank (UnderArmor) at a symposium for entrepreneurs in Washington, DC. They spoke at length regarding their strategies, their successes, and, yes, their failures. I had a […]

The Experience Economy: Part 1

I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got […]