Desk of Brad

Software is Magic

“If everyone is moving forward together, then success takes care of itself.”  – Henry Ford  Hi Everyone,  Well, we’re a few weeks into the shelter-in-place orders around the country. I know many of us are getting a bit stir crazy and absorbing all the challenges of working at home, I just want to say thank you. […]

What We Can Learn About Content From Fidel Castro

“Optimism is the faith that leads to achievement”  – Helen Keller  Next week, I will be Keynoting the SDL Connect conference in Santa Clara. I will be speaking about Language as the third pillar of data required to create and deliver personalized customer experiences. We are expecting a large audience with representation from many Fortune […]

Cinematic Design

We just wrapped up a day of video shooting for the new Tahzoo website and internal training. By all accounts, it was a very well-orchestrated and produced event, special thanks to Don Low and Bryan Fitch. It seemed a fitting conclusion to the week and in advance of my Desk of Brad this week, as […]


“Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.” – Margaret Thatcher  Hi Everyone,  We launched our first Software as a Service (SaaS) product! MarketerCX is a fully implemented version of our […]

Digital Asset Management or a CMS

“Action is the foundational key to all success.” – Pablo Picasso  Most content management systems are designed to manage websites and web pages, not content. The reason we bet the company on SDL Tridion is that it was a component-based approach for delivering a web experience and it had a decoupled architecture, ensuring that it […]

Partner News

“The value of an idea lies in the using of it.” – Thomas A. Edison  I have been traveling this week meeting with Partners and Customers. I was particularly excited about my meeting with Aprimo and IBM. As part of the 2017 strategic planning, I am narrowing our solution and partner focus so we can provide a high level of […]

The Enterprise Marketing Platform

According to Forbes Magazine, Chief Marketing Officers will spend $32.8 Billion on marketing technology by 2018, reaching a compound annual growth rate (CAGR) of 12.4%.  From 2014 to 2018, marketing technology spending will reach $130B for the 5-year period.  While I was Microsoft, I saw several big technology waves, the rise of personal computing, the […]

Software eating the world

I shared this great article about coding with the rest of the leadership team this week and wanted to also share it with you. I liked how this article speaks about how “the systems coders built are used to manage the global economic infrastructure. Not bad for six or seven decades—but keep it in perspective. Software may […]

Go to market chaos

Team Tahzoo,  Another week in one place, well kinda. I headed up to New York to join Derick Price, Gabi Macy, Matthias Vanhollebeke, and Chad Van Lier at the aDAM SYNC! Event on Wednesday. I was able to meet folks from aDAM and see first-hand what a great partner they are for us. As a silver sponsor we were able to present our vision for leveraging DAM for the […]