Desk of Brad

Leading a Digital Revolution

“We all get the exact same 365 days. The only difference is what we do with them.” — Hillary DePiano  Cheers to 2020!  We are all on a personal journey with lessons to be learned, challenges to be overcome and joys to be remembered. I find this time of year brimming with reflections and ideas about […]

The Experience Effect

The Experience Effect is changing how we do business. This is where Tahzoo comes in. No longer does one-size-fits-all content suffice. Today’s leading businesses need to consider everything they do in terms of “The Experience.” This goes for every company I know. If you make three-dimensional products; good for you, but that product is an […]

Inspiring Innovation

For any new company to succeed there has to be innovation—often a lot of it. Apple. Amazon. Uber. Facebook. The examples are easy to come by. The message is pretty simple: to stand out, you have to do things differently than those who went before. That’s why we talk a lot about innovation here at […]

Virgin Atlantic Takeaways

“Love all, trust a few, do wrong to none.” –  William Shakespeare, All’s Well That Ends Well  I had the great pleasure of spending Tuesday afternoon with Richard Branson (Virgin Group) and Kevin Plank (UnderArmor) at a symposium for entrepreneurs in Washington, DC. They spoke at length regarding their strategies, their successes, and, yes, their failures. I had a […]

The Experience Economy: Part 3

This concept of the experience economy I have been talking about for the past two weeks is a fundamental shift in the American system of values. People no longer care what goods you have; they care how good you have it. This is not just my speculation. It’s been documented scientifically. There is a large […]