Desk of Brad
Brad Heidemann, CEO, Tahzoo
“We all get the exact same 365 days. The only difference is what we do with them.” —Hillary DePiano Cheers to 2020! We are all on a personal journey with lessons to be learned, challenges to be overcome and joys to be remembered. I find this time of year brimming with reflections and ideas about next …
The Experience Effect is changing how we do business. This is where Tahzoo comes in. No longer does one-size-fits-all content suffice. Today’s leading businesses need to consider everything they do in terms of “The Experience.” This goes for every company I know. If you make three-dimensional products; good for you, but that product is an …
For any new company to succeed there has to be innovation—often a lot of it. Apple. Amazon. Uber. Facebook. The examples are easy to come by. The message is pretty simple: to stand out, you have to do things differently than those who went before. That’s why we talk a lot about innovation here at …
“Love all, trust a few, do wrong to none” – William Shakespeare, All’s Well That Ends Well I had the great pleasure of spending Tuesday afternoon with Richard Branson (Virgin Group) and Kevin Plank (UnderArmor) at a symposium for entrepreneurs in Washington, DC. They spoke at length regarding their strategies, their successes, and, yes, their failures. I had a …
This concept of the experience economy I have been talking about for the past two weeks is a fundamental shift in the American system of values. People no longer care what goods you have; they care how good you have it. This is not just my speculation. It’s been documented scientifically. There is a large …