Desk of Brad


Evolutionary Thinking, Revolutionary Results

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” 

– Rob Siltanen 

I’m a big fan of evolutionary biology. I’m fascinated by the thought of the very first single-celled creature evolving out of the primordial molecular stew and eventually evolving into higher forms of life able to see, smell, hear, touch and taste the world around them and to produce tangential thinking on the order of the Theory of Relativity. As single-cell creatures began to reach a point of perfection or complete competency, the next step was to evolve into multi-celled creatures and begin to divide up the labor of life. Cells began to specialize around specific functions, processing food into energy, or protecting the organism from harmful parasites or viruses. As these specific functions became more sophisticated, they began to evolve into entire systems like the digestive system, the limbic system, and the brain.   The fact that I am able to write this thought and convey this idea is the result of some serendipitous chemical chain reaction that began billions of years ago is just truly mind-boggling to me. It’s all just chemistry! I love it. 
In many ways, technology is following a similar path. On an evolutionary scale, however, computers are not even in their infancy. We are still within arm’s reach of the very moment of conception. The first single-celled systems have developed, and the Internet has become a sort of central nervous system connecting all the various subsystems into a sentient being. With the addition of artificial intelligence and machine learning, computers are becoming able to speak, listen, see, and, yes, even to think and to learn on their own. 
The practical application of technology to business is modeled out the same way. When you think of the idea of an individual system providing a discrete experience it’s like the first steps in specialization consider an email marketing application as an example. We are now helping our clients evolve their business process and brand into a holistic system that includes all of the discreet systems within the Enterprise. We have been calling this the Enterprise Marketing platform for some time but really, it’s just the next step in the process. At Tahzoo, we stand at the forefront of that evolution. We are among just a handful of companies who are harnessing all the power of that technology and combining it with the very best data science to create or should I say evolve? A digital experience that thinks and behaves more like true human beings to help brands connect with their customers in ways that were not even possible just a decade ago. 
Tahzoo is part of the evolutionary continuum and we are leading the way to the future. It’s really exciting to me and it should be to you, too. 
Let’s go be great,