Wave of Technology Advancement
“Time is non-refundable, use it with intention.” -Unknown Author
Desk of Brad
Brad Heidemann, CEO, Tahzoo
“Time is non-refundable, use it with intention.” -Unknown Author
During the advent of the web, the dominant paradigm for advertising and marketing was built on the notion of frequency and reach. The idea being that if a brand or product was promoted enough, eventually the message would sync into your consciousness. We can all remember TV ads that struck the zeitgeist and were showed …
For all the advancements in our technology and methods of communication, it’s still just one customer at the end of all those devices. I am regularly asked to speak to our clients about their customer engagement strategies. More often than not, they are concerned about a particular channel of communication… mobile, web, promotional, etc. This …
According to Forbes Magazine, Chief Marketing Officers will spend $32.8 Billion on marketing technology by 2018, reaching a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018, marketing technology spending will reach $130B for the 5-year period. While I was Microsoft, I saw several big technology waves, the rise of personal computing, the …
Team Tahzoo, The joke at our leadership off-site this week was me asking everyone what they were doing on Friday and when they asked me, I would share that I was meeting with the Prime Minister of England. Yes, you heard that right, David Cameron in the flesh. This morning, I was one of about …