Desk of Brad


The One Thing That Matters

“The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

– Stephen Covey

Hi Everyone,

Another busy week at the Zoo! There is a lot going on right now… projects wrapping up, new projects starting, new client opportunities, and we need to hire some folks.

I’ve been reading the same book over and over the last few months called The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller. It’s based on one question that you can ask yourself every day, it’s the focusing question. “What’s the One Thing I can do / such that by doing it / everything else will be easier or unnecessary?” 

This simple question is designed to force clarity. Most of the book is dedicated to creating frameworks for defining your goals and eliminating distractions. We live in a world where multitasking is celebrated, however, if you want to be successful the opposite approach to life is necessary. I cannot recommend this book enough, if you’d like a copy let me know.

For Tahzoo, happy clients are the One Thing That Matters.

Let’s go be great!