Desk of Brad


The Tahzoo Difference in Data Services

“Genius might be the ability to say a profound thing in a simple way.” 

– Charles Bukowski 

You can barely go a day in the news cycle and not hear a story about Data. For the past 5 or 6 years, we have been pursuing the integration of data into our service offering. Not just analytics or better A/B testing but understanding how we could build a data infrastructure closely tied to our CMS practice that would enhance and improve personalization. Over the years we’ve made a lot of progress on leading-edge techniques and ideas for how those two domains should come together.  
In some ways, we’ve been ahead of the market and many of our customers, and in some cases, our employees weren’t always understanding the vision that I had around the integration of Data and CMS publishing technologies. This stems largely from the fact that I have always viewed content as another data set to be masters. The reason I wrote a few weeks ago about linguistic AI as it’s a profound step in improving the quality of the content and therefore the consumer experience.  
Now our major customers are asking us for help in defining our Data Hub solution and how it should be integrated into the enterprise marketing platform. We have a fantastic opportunity to lead the market in this space. I asked Mike Fillion to work with the team and put together Tahzoo’s unique value proposition. We are not just another data provider or system integrator, we have a very unique and specialized offering, you should all be excited.    
Let’s go be great!