Desk of Brad


Updates from SDL

“Honor to the soldier and sailor everywhere, who bravely bears his country’s cause. Honor, also, to the citizen who cares for his brother in the field and serves, as he best can, the same cause.” 

– Abraham Lincoln 

I just spent the last three days meeting with SDL leadership and customers at their annual Connect conference in California. It was an excellent event and we generated several new opportunities to pursue as a result of our meetings. We have one opportunity that is moving so quickly that the clients have already sent over an NDA and they are asking for SOW to be delivered straight away. We saw a renewed vigor and interest within the SDL community.  
The advancements that SDL is making surrounding the integration of Tridion Sites and Docs, coupled with their AI-powered Machine Translation engine, seems to be resonating in the market. While the SDL message is still more content than marketing-centric, as compared to Adobe or Sitecore, they made an effective argument that enterprise content management and the content management supply change is the single most important factor in delivering world-class Customer Experiences.  
Tahzoo echoed that sentiment during my Keynote speech. I highlighted the advancements that are possible by integrating the data services and content platforms. For the DOB next week, I’ll have the full speech available for you to take a look at. SDL is working on the editing and production required to have a published version of the video. All in all, it was a very successful week, with SDL beginning to win big clients again and with our reinvigorated partnership, I see many more Sites/Docs/DXA deals on the horizon!  
Let’s go be great!