Leadership
With the Super Bowl this weekend and with our 2018 plans, I thought I’d take a moment to talk about winning as a team. So much of our culture is based on the idea of personal achievement – ‘What’s in it for me? What’s my opportunity? How do I get rich and famous?’ and so […]
Cinematic Design
We just wrapped up a day of video shooting for the new Tahzoo website and internal training. By all accounts, it was a very well-orchestrated and produced event, special thanks to Don Low and Bryan Fitch. It seemed a fitting conclusion to the week and in advance of my Desk of Brad this week, as […]
The Importance of Personalization
I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers: […]
Where We’ve Been and Where We’re Going
During the advent of the web, the dominant paradigm for advertising and marketing was built on the notion of frequency and reach. The idea being that if a brand or product was promoted enough, eventually the message would sync into your consciousness. We can all remember TV ads that struck the zeitgeist and were showed […]
The Pivotal Moment
In every sporting event, there is a pivotal moment that determines the outcome of the competition. While that moment may seem a matter of luck or stoke of greatness, it is inevitably the byproduct of years of hard work. We celebrate the wins, but what we should be celebrating is the tireless effort and dedication […]
Digital Transformation
For all the advancements in our technology and methods of communication, it’s still just one customer at the end of all those devices. I am regularly asked to speak to our clients about their customer engagement strategies. More often than not, they are concerned about a particular channel of communication… mobile, web, promotional, etc. This […]
The Experience Effect
The Experience Effect is changing how we do business. This is where Tahzoo comes in. No longer does one-size-fits-all content suffice. Today’s leading businesses need to consider everything they do in terms of “The Experience.” This goes for every company I know. If you make three-dimensional products; good for you, but that product is an […]
Giving Thanks
Happy Thanksgiving everyone!!! I trust that all of you (in the States at least!) enjoyed your time with family and friends. Thanksgiving is my favorite holiday – even more than Christmas. I appreciate a moment to reflect on the things I am grateful for and what I’d like to improve upon next year. Over the […]
Look For New Opportunities
We all love serendipity… Ever have a conversation with someone only to find out you have something in common? These common bonds are often the basis of romance, great friendships, and important business relationships. If you have a strong relationship with your client, they are always excited to hear that you can support them in […]
Adding Value
We are in the business of change. More specifically, we are agents of change. Change requires a reframing of someone’s perspective; and as leaders, we provide the guidance to help others achieve their goals. I’ve been successful in sales because of my ability to diagnose business issues. Paired with my skills as a technical and […]