Virgin Atlantic Takeaways
“Love all, trust a few, do wrong to none.” – William Shakespeare, All’s Well That Ends Well I had the great pleasure of spending Tuesday afternoon with Richard Branson (Virgin Group) and Kevin Plank (UnderArmor) at a symposium for entrepreneurs in Washington, DC. They spoke at length regarding their strategies, their successes, and, yes, their failures. I had a […]
Evolutionary Thinking, Revolutionary Results
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do […]
Storytelling: Ultimate Truths
“One must still have chaos in oneself to be able to give birth to a dancing star.” – Friedrich Nietzsche For two days this week, I brought a few members of the leadership team to Washington to focus on business development. The meetings were broad-ranging and very, very constructive. We really explored Tahzoo from the bottom up, discussing everything […]
Three Ways to Bring Out Innovation in Employees
I’ve been thinking a lot about the importance of maintaining Tahzoo’s unique culture through this expansion and the integration of Tahzoo Europe. This has led me to take a step back and look at what makes Tahzoo special, and it’s clear that our employees truly are our greatest assets. The ‘Zoo team is comprised of […]
Making Tahzoo Great
“There are two ways of spreading light: to be the candle or the mirror that reflects it.” – Edith Wharton You know every week I end my letter to the company with Let’s go be great – I really mean that in fact I really want that for each of you and myself. We all have a choice; we can work […]
The Myth of A/B testing
“The journey is the reward.” – Peter M. Senge Let us now praise famous data scientists Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being […]
The Experience Economy: Part 3
This concept of the experience economy I have been talking about for the past two weeks is a fundamental shift in the American system of values. People no longer care what goods you have; they care how good you have it. This is not just my speculation. It’s been documented scientifically. There is a large […]
The Experience Economy: Part 2
Consumerism is Dead So, I’ve been thinking a lot about this word “experience.” It got me wondering, where does this focus on experience come from? Though it’s clearly been around for a long time, it’s only recently become an object of intense focus. Think back to the era of great American consumerism—the 1950s through the […]
The Experience Economy: Part 1
I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got […]
Why should you care about CX?
“Don’t ask yourself what the world needs, ask yourself what makes you come alive. And then go do that. Because what the world needs are people who have come alive.” – Harold Whitman My speech at the digital summit at Marquette University was very well received for those who followed the event or me on […]