Desk of Brad
Brad Heidemann, CEO, Tahzoo
“We all get the exact same 365 days. The only difference is what we do with them.” —Hillary DePiano Cheers to 2020! We are all on a personal journey with lessons to be learned, challenges to be overcome and joys to be remembered. I find this time of year brimming with reflections and ideas about next …
We just wrapped up a day of video shooting for the new Tahzoo website and internal training. By all accounts, it was a very well-orchestrated and produced event, special thanks to Don Low and Bryan Fitch. It seemed a fitting conclusion to the week and in advance of my Desk of Brad this week, as …
The Experience Effect is changing how we do business. This is where Tahzoo comes in. No longer does one-size-fits-all content suffice. Today’s leading businesses need to consider everything they do in terms of “The Experience.” This goes for every company I know. If you make three-dimensional products; good for you, but that product is an …
“Action is the foundational key to all success.” – Pablo Picasso Most content management systems are designed to manage websites and web pages, not content. The reason we bet the company on SDL Tridion is that it was a component-based approach for delivering a web experience and it had a decoupled architecture, ensuring that it …
When we started the company, our tagline was ‘Driven by Big Ideas’… As I mentioned earlier, we live in a time of unparalleled change and opportunity. The signs of economic turmoil are ever-present, and it’s because the way in which business is conducted is changing. Over the course of history, during these transitions, companies that …
The culture of customer experience is upon us… although very nascent, while there have been a few companies grounded in customer service over the last 20 years they are outliers and not the norm. Most large companies are organized to serve themselves while providing a service or product to the market. Typically, one part of …
I spoke this week at the Digital Innovation Summit in Utrecht. It was a wonderful event with over 100 attendees, including customers, prospects, and partners. My speech focused on the experience economy and how the quality and shareability of experience is a hallmark of good marketing. In the experience economy, it’s not about how much …
“What would you do if you believed you only had a few minutes to live? Don’t look back. Don’t be afraid. Don’t give up. Don’t Look Down.” -Sir Richard Branson Getting Social: Share and Share Alike I’ve been talking a lot recently about The Experience Economy my perspective on how I think the world of business has shifted over recent years from one of …
“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain Our Inspiration, Our Values, Our Mission… This is the last of my three-part return …
“All things are difficult before they are easy” – John Norley Our Inspiration, Our Values, Our Mission… In contemplating what to write about this week for the Desk of Brad, I was thinking back a few years and I recalled a three-part series I’d written back in 2012 called Our inspiration, our values, our mission. It’s always …